Social Media startup, Fishbowl launches in India; targets top techies as potential users
The American social media startup, Fishbowl is looking at India as its second market. The platform connects with professionals within the community and industry-related groups.
The social media app connects working professionals within the industry and community-related groups. It offers a way for verified professionals to have candid conversations with other people working in roles and industries similar to their own.
The platform breaks down organisational barriers by letting employees interact with the senior leadership and like-minded individuals from the same industry.
Fishbowl is actively used by companies working in tech, consulting, advertising, law, accounting, and marketing fields. Some users can choose to represent themselves with their professional title or place of employment.
India is clearly an important market for the company. With most people working from home, there is an opportunity to connect them. More than a million workers have used Fishbowl.
The platform has significant adoption levels by workers from companies across industries like McKinsey, Facebook, Microsoft, Deloitte, Accenture, Google, Accenture, and JPMorgan Chase.
Matt Sunbulli, co-founder and CEO of Fishbowl said, “Since the platform is reaching saturation levels in early industries like consulting, accounting and advertising in the US, entering India provides a tremendous market of talented professionals for these industries.
We want to change how professionals converse with one another within companies, and industries to create community and transparency that leads to positive change.”
Social media is a huge market with more than 800 million users. Fishbowl is attracting 90 million users in the country. India is will also add an average fo 8-12 million people to its workforce each year, potentially adding another 90 million to its workforce by 2030.